Tentree, a clothing brand for outdoor activities, wants Canadians to join the fight against wildfires
Tentree
Following Wildfire 2024
Last year, forest fires set records for their duration and destruction, impacting people, communities and wildlife. Following Wildfire helps empower Canadians to actively participate in protecting their communities and help manage wildfires via social media and AI-powered technology.
Tentree, the beloved Canadian apparel brand celebrated for its commitment to sustainability, is expanding its impact with the introduction of Following Wildfire, an innovative AI-powered tool designed to detect wildfires early via social media. Beyond its renowned eco-friendly apparel, tentree's initiative leverages AI to analyze images tagged with #FollowingWildfire, effectively spotting early wildfire indicators. This groundbreaking technology improves detection rates by up to 55% compared to traditional remote-sensing methods, enabling swift alerts to authorities for more efficient wildfire prevention and management.
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