Sports Experts has sponsored runners since 1967. To highlight its sponsorship of the 2016 Montreal marathon, the brand wanted to show the dedication and effort needed to complete a marathon. That’s why we created the Scrolling Marathon, the first-ever 42.2 kilometer long website. The website challenged wannabe runners to scroll an entire marathon and, if they were quick enough, rewarded them with awesome running prizes from Sports Experts.
Sport Experts
The Scrolling Marathon
2016
The Scrolling Marathon
2016
Agency : Rethink, Montreal
Web Development : Atomes & Pixels, Montreal
Creative Director : Nicolas Quintal / Rethink
Creative Director : Chris Staples / Rethink
Creative Director : Ian Grais / Rethink
Web Development : Olivier Mercier-Chan Kane / Azran & Chank
Web Development : Alexandre Leclair / Atomes & Pixels
Account Executive : Alex Lefebvre / Rethink
Art Director : Maxime Sauté / Rethink
Copywriter : Sean O'Connor / Rethink
Copywriter : Xavier Blais / Rethink
Public Relations Agency : North Strategic, Montreal
Media Agency : Touché!, Montreal
Web Development : Azran & Chank, Montreal