Maxime Sauté
Creative & Art Director
The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition. So, just days before the biggest awards show, Heinz created its own IMDb page to officially get in the credits of all the movies they've been in over the years. But IMDb shut the page down. To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand's social posts.
Heinz           
Heinz on Film
2020




Ad Agency: Rethink
Client: Kraft Heinz Canada
Chief Creative Officer: Aaron Starkman
Creative Director: Mike Dubrick, Nicolas Quintal
Art Director: Hayley Hinkley, Mathieu Lacombe, Maxime Sauté
Writer: Jacquelyn Parent, Vanessa Harbec, Xavier Blais
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Anna Tricinci
Production Coordinator: Spencer Houghton
Editor: Stephen Parker
Post-Production: R+D Productions
On-Line: R+D Productions
Audio House: Vapor
Music Engineer: Art Mullin
Account Director: Amy Greenspoon, Kai De Bruyn Kops
Account Manager: Sarah Shiff

cargo.site
Montreal, Canada.