In written form, English is much shorter than French. So to promote its English classes in the French Canadian market, Berlitz promoted a new benefit of learning English: eco-consciousness.
Berlitz
Save Trees, Learn English.
2017
Save Trees, Learn English.
2017
Client: Berlitz Canada – Mikael Bouchereau
Agency: Rethink
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Copywriter: Xavier Blais
Art Director: Maxime Sauté
Account Director: Alex Lefebvre
Production: Rodéo Production
Photography: Bruno Florin